Athens SEO.

Overview

Athens SEO is the international conference for technical SEO and AI in search, in Athens every May.

Every edition so far has sold out. The 2025 debut: one day, 7 talks, more than 130 people on-site and online. The 2026 edition: two days at The Ellinikon Experience Centre, 20 talks and a panel, with Google’s Martin Splitt, Aleyda Solís and Lily Ray on a 24-speaker line-up.

Last year raised the bar. 2027 takes it further: May 12–15, back at The Ellinikon Experience Centre. A day of five training workshops, then two conference days with 20+ talks and the after-party. Speakers come from across Europe, the US, Australia and beyond.

We built the website, the Knowledge Hub and the custom tools that run all of it.

The challenge

A conference site has one job: sell tickets. This one sells conference seats, workshops, livestream access and recordings. Every page has to push people there.

Then it has to keep up. Speakers are revealed one by one. Sponsors change tiers. The agenda moves until the week of the event. Hand-built pages don’t survive that.

And the audience audits websites for a living. Slow pages and sloppy details get noticed in that room.

Our approach

We used WordPress, so the people running the show work in an environment they know. Then we built our own custom tools on top.

Speakers, sponsors and sessions go in once. The agenda, the speaker pages and the session cards build themselves from there, and the site keeps its look. A new edition starts from a wizard, not a rebuild. 2027 runs on the same system.

What we built

• The website
• The Knowledge Hub
• Custom speaker, sponsor and agenda management
• The livestream infrastructure