Designing the Digital Frontline for Greece’s Leading SEO Event
2025
The Challenge
Athens SEO needed a website that would serve as the official digital presence for the first event in Greece dedicated to Technical SEO and AI. The goal was to create a platform that not only informed but inspired—highlighting speakers, content, and vision while offering a smooth, professional experience for attendees, sponsors, and partners.
The Solution
01
Identifying the Audience
The website was designed with two main groups in mind: SEO professionals and businesses interested in the future of digital marketing. From the structure to the language and visuals, everything was tailored to speak to an audience seeking actionable insights, high-level knowledge, and industry connections. The homepage makes a strong first impression while encouraging exploration of the agenda, speakers, and venue.
02
Tailoring the Experience
Beyond the website, we provided support for the broader digital experience of the event. From setting up the live coverage strategy to branded visual elements, the goal was to ensure a seamless blend between the online and physical presence of the conference. The layout emphasized clarity, readability, and speed, helping users quickly find the information they need—whether on desktop or mobile.
03
Choosing the Platform
Built on WordPress, the website combines flexibility with performance. It’s optimized for fast loading, search engine visibility, and mobile responsiveness. The backend was configured to allow for quick content updates and scalability for future events, making it easy for the Athens SEO team to manage announcements, speaker updates, and ticketing.
04
Ensuring Long-Term Support
Ongoing support ensures the platform stays updated and secure. This includes technical maintenance, performance monitoring, and content support throughout the promotion of the event. By acting as both the developer and part of the digital media team, the project remained aligned with the needs of the organizers in real time.
The Result
The Partners
In collaboration with
